Growth is a leadership issue, not a sales issue.
However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience.
The Growth Leader
reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.
With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone, but belongs to companies that use their sales organization to add and create value. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.
Bestselling leadership author and business growth consultant Scott Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level, and be properly supported by systems, process, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader?
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WORKBOOK
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Order the book to receive the free companion digital workbook for immediate download. Become a Growth Leader today with these hands-on activities designed to put into action the knowledge from The Growth Leader.
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ENDORSEMENTS
“The Growth Leader
is essential reading for CEOs and anyone who aspires to lead.”
Dorie Clark
Wall Street Journal
bestselling author and executive education faculty at Duke University’s Fuqua School of Business
“If you are a leader who didn’t come up through the ranks in customer-facing roles, Scott K. Edinger gives you a crash course on correctly orienting and aligning your company’s strategy for growth. By following his advice in
The Growth Leader, you are well on your way to success.”
Bob Dutkowsky
Chairman of the Board of US Foods and former Chairman of Pitney Bowes and Tech Data
“The Growth Leader teaches some of the most valuable lessons you’ll ever learn as a leader outside of the boardroom.”
Drew Asher
CFO of Centene Corporation
“Well researched and well written,
The Growth Leader
will be enlightening for leaders in need of sales know-how. Scott K. Edinger is a valuable voice in the world of modern leadership and sales alignment.”
Neil Rackham
New York Times
bestselling author of
SPIN Selling
and Rethinking the Sales Force
“The Growth Leader is a book for managers, not pundits or ‘strategy priests’ with abstract theories about competition. Edinger provides diagnostics that the C-Suite can use to monitor and be involved in a productive way with customers and prospects.”
Frank Cespedes
Harvard Business School Professor and author of
Aligning Strategy and Sales
“Scott K. Edinger makes a compelling case for the elevation of customer experience to the top of a CEO’s priority list.”
Ross Buchmueller
CEO of PURE Insurance
“Culture may eat strategy for breakfast, but sales decides on the menu. What and how you sell not only determines your strategy, it reveals who you are as a company. CEOs take note: If you want to serve up a five-star strategy, start with sales. Scott K. Edinger will show you how.”
Whitney Johnson
CEO of Disruption Advisors, a Thinkers50 Top 10 Management Thinker, and
Wall Street Journal
bestselling author
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